Showroom

Pero (MI)

The Fishing Showroom, in the new SHIMANO ITALY headquarter, represents a calling card for the Company. Placed exactly in front of the Bike Showroom, it has been designed almost as an extension of it: the #FISHING writing, mirrored on the entrance flooring, represents part of the graphic on the ground that continues inside the space with a strong visual impact in the eyes of those who enter. The careful study of this ground design, made up of water-like bubbles, wavy lines - reminiscent of fishing lines - and stylized fishes with the Corporate colours, gives energy to this space. The absolute protagonists of this room are the products of the Fishing world, placed on iron and wood furniture with an industrial taste. On one of the two side walls, a display cabinet - specifically studied with the Shimano team and custom made by our craftsmen - has been placed to focus the attention on the fishing rods. On its side, a huge display shows the top-notch fishing reels.
Finally, the high black Shimano display cases, with transparent plexiglass, in which special fishing reels are displayed, filter the view towards the glass corridor, generating a unique and welcoming area.